Month: October 2019
Branding
What is branding? Branding is the act of creating a brand. The process involves:- Positioning your company or product in the market (carving out your own place) Devising brand strategy (how you will reach your goals) Creating your name (your verbal identity) Designing corporate identity or product identity (your visual identity) Writing brand messaging (verbal
Brand
What is a brand? A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others. The brand is a promise that the product will perform as per customer’s expectations. A combination of one or more of those elements can be utilized to create a brand identity.
