When guests check into a hotel for a vacation, destination wedding, corporate conference, business meeting, or special event, the smallest details can make a lasting impression. One such detail is the way their hotel room key card is presented. A Complete Guide to Custom Printed Hotel Key Card Sleeves, Jackets and Folders

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A customized hotel key card holder is more than a simple paper cover for a room key. It provides an opportunity to showcase hotel branding, share essential guest information, communicate event schedules, and create a professional welcome experience.

Hotels, resorts, wedding planners, corporate event organisers, hospitality groups, and event management companies can use custom printed hotel key card sleeves and jackets to present room access cards in a stylish and organised manner.

For destination weddings and multi-day corporate events, these holders can also include a personalised wedding itinerary, conference schedule, event timings, venue information, breakfast timings, Wi-Fi details, and other useful information.

At Shivani Enterprises, we create customised hotel key card jackets, printed hotel key card sleeves, and event-oriented key card holders tailored to your branding and information requirements. We offer customisation options for hotels, weddings, corporate events, and hospitality projects, with international delivery available on request.

Whether you need branded hotel key card sleeves for everyday guest check-ins or premium printed key card jackets for a destination wedding, the right design can turn an ordinary room key handover into a thoughtful guest experience.

Looking for customised hotel key card holders for your hotel or upcoming event?

Explore our product and request a quotation:

Custom Printed Hotel Key Card Jacket – Shivani Enterprises

What Is a Customized Hotel Key Card Holder?

A customized hotel key card holder is a specially printed paper or card-stock sleeve, jacket, pocket folder, or envelope designed to hold a hotel room access card.

Hotels typically provide key card holders during check-in. The holder keeps the access card together with relevant information and can display the hotel’s name, logo, brand colours, contact details, and guest instructions.

Depending on the design, a custom hotel key card holder may include:

Hotel logo and branding.
Hotel name, address, and contact information.
Room number or a designated space for writing it.
Guest name, where required.
Check-in and check-out information.
Wi-Fi instructions.
Breakfast timings and restaurant information.
QR codes linking to hotel services or digital guest information.
Wedding itineraries and event schedules.
Corporate conference programmes.
Welcome messages and personalised event details.

The format can be selected according to the number of cards, the information to be printed, and the presentation style required.

For example, a standard hotel may prefer a simple printed sleeve with its logo and Wi-Fi details. A luxury resort may choose a premium folded jacket with additional information. A destination wedding planner may require a customised holder containing the guest’s room key and a complete wedding programme.

The objective is to combine practical card presentation with attractive branding and clear communication.

Why Are Custom Printed Hotel Key Card Holders Important?

A hotel key card is a functional item, but its presentation also contributes to the guest experience.

A professionally designed holder helps hotels and event organisers communicate essential information while maintaining consistent branding.

1. Create a Professional First Impression

The check-in experience is one of the first direct interactions a guest has with a hotel.

Presenting a room key inside a well-designed, branded jacket creates a more organised and professional impression than handing over a loose card.

Hotels can incorporate their logo, brand colours, typography, and a welcoming message to create a consistent visual identity.

For wedding celebrations, the design can follow the wedding theme, colour palette, invitation style, or couple’s monogram.

2. Strengthen Hotel Branding

A custom printed hotel key card sleeve provides an additional opportunity to display a hotel’s brand identity.

The exterior can feature the hotel logo, while the interior can communicate useful information about the property.

Depending on the available printing area, hotels can include information about:

Restaurants and dining facilities.
Spa and wellness services.
Room service.
Conference facilities.
Loyalty programmes.
Hotel contact details.
Guest support services.

A well-planned design keeps the branding visible without making the holder unnecessarily crowded.

3. Keep Hotel Keys and Guest Information Organised

Guests may receive room access cards, welcome notes, event passes, and other printed information during check-in.

A suitable key card jacket keeps the access card and relevant information together.

For event organisers managing multiple guests across different hotel rooms, customised holders can also help create a more organised welcome-pack distribution process.

Room numbers and guest-specific details should be handled carefully to maintain privacy and avoid unnecessary exposure of personal information.

4. Communicate Essential Guest Information

A printed holder can provide useful details without requiring guests to search through emails or ask reception staff for every instruction.

Depending on the design, it can display:

Wi-Fi network information.
Breakfast timings.
Check-out time.
Reception contact number.
Restaurant opening hours.
QR codes for digital directories.
Emergency contact instructions.
Directions to conference halls or event venues.

Hotels should verify all printed information before approving the final artwork.

5. Improve the Event Welcome Experience

For weddings, conferences, and corporate gatherings, a hotel key card holder can become part of a coordinated welcome kit.

Instead of providing the room key separately from the event schedule, organisers can combine them in a custom printed jacket.

This is especially useful when guests arrive from different cities or countries and need quick access to their accommodation details and event timings.

The result is a more coordinated check-in and welcome experience.

Types of Customized Hotel Key Card Holders

Different hospitality and event requirements call for different holder formats.

The following options can be considered when planning a custom printing project.

1. Custom Printed Hotel Key Card Sleeve

A hotel key card sleeve is a compact cover designed to hold an access card.

It is suitable for hotels, resorts, serviced apartments, guest houses, and hospitality properties that need a straightforward branded presentation.

Typical customisation options include:

Hotel logo printing.
Brand colours and graphics.
Welcome messages.
Contact details.
Wi-Fi information.
QR codes.
Single-sided or double-sided artwork, depending on the design.

A sleeve is a practical option when the main requirement is to present a room key with essential branding and limited additional information.

2. Custom Printed Hotel Key Card Jacket

A hotel key card jacket generally uses a folded design or integrated pocket to hold the access card.

It can provide more space for branding and guest information than a simple sleeve, depending on its construction.

Shivani Enterprises offers custom hotel key card jackets in sleeve and half-fold styles, with a dedicated key card slot.

A custom printed hotel key card jacket can be designed for:

Hotel room key cards.
Destination wedding accommodation.
Corporate event accommodation.
Conference guest welcome packs.
Hotel branding campaigns.
Special hospitality events.

The jacket can incorporate a logo on the exterior and additional event information on the inside.

For a wedding, for example, the front can display the couple’s names and wedding date, while the inside carries the event programme and room key.

3. Half-Fold Hotel Key Card Holder

A half-fold holder opens like a small booklet.

This format can provide separate areas for the key card and printed information, subject to the selected layout.

It is particularly useful when organisers want to present a room key alongside a welcome message, event schedule, or guest instructions.

Possible design elements include:

A front cover with the hotel or event logo.
An interior pocket for the key card.
A wedding or conference programme.
Venue information.
A personalised welcome message.

The final size and layout should be determined after considering the key card dimensions and the amount of information to be included.

4. Custom Hotel Key Card Folder

A hotel key card folder is a more information-oriented format that can include one or more pockets or panels.

Depending on the construction, it may accommodate additional printed inserts, welcome notes, or event details.

It is suitable for hospitality projects that require more space than a basic sleeve.

For corporate events, the folder may carry the conference agenda, sponsor information, venue directions, or a QR code linking to the digital programme.

For weddings, it may include a multi-day celebration schedule and information about the various venues.

The exact number of pockets and the finished dimensions should be confirmed during the design stage.

5. Custom Hotel Key Card Envelope

A hotel key card envelope is another possible presentation format.

Its suitability depends on the required opening style, card dimensions, and whether additional information must be included.

Hotels and event organisers can consider envelope-style holders when they prefer a simple, compact format with branded exterior printing.

Before ordering, confirm that the chosen format is suitable for the intended access card and any additional inserts.

Customized Hotel Key Card Holders for Destination Weddings

Destination weddings often involve multiple ceremonies, several days of celebrations, and guests staying at one or more hotels.

Guests may need to attend welcome dinners, haldi ceremonies, mehendi functions, wedding ceremonies, receptions, and farewell brunches.

Keeping everyone informed about the schedule can be challenging, particularly when guests are arriving from different cities or countries.

A customised hotel key card holder with a wedding itinerary offers a convenient way to combine accommodation access with essential event information.

What Can Be Printed on a Wedding Key Card Jacket?

A wedding-themed key card jacket may include:

Bride and groom’s names.
Wedding date.
Couple’s monogram.
Wedding logo or theme artwork.
Hotel or resort name.
Guest welcome message.
Room key card pocket.
Minute-to-minute wedding itinerary.
Ceremony timings.
Venue names and locations.
Dress codes for different functions.
Transportation or shuttle information.
Breakfast and hospitality desk details.
QR code linking to the wedding website or digital schedule.

Not every item needs to be printed on the holder itself. A compact jacket can carry the essential schedule and direct guests to a QR code for further details.

Example: Wedding Itinerary Inside a Hotel Key Card Holder

Imagine a destination wedding taking place over three days at a luxury resort.

The wedding planner wants every guest to receive the room key and event schedule together during check-in.

The holder could feature the couple’s monogram and wedding date on the front.

The inside could contain a concise itinerary such as:

Day 1 – Welcome Celebrations

4:00 PM – Guest check-in and welcome refreshments.
6:00 PM – Welcome drinks.
7:30 PM – Welcome dinner.

Day 2 – Wedding Celebrations

8:00 AM – Breakfast.
10:00 AM – Haldi ceremony.
1:00 PM – Lunch.
4:00 PM – Mehendi celebration.
7:00 PM – Sangeet ceremony.

Day 3 – Wedding and Farewell

8:00 AM – Breakfast.
10:00 AM – Wedding ceremony.
1:00 PM – Wedding lunch.
7:00 PM – Reception.
Next morning – Farewell breakfast and check-out.

These timings are illustrative and should be replaced with the actual wedding schedule.

For a compact holder, the organiser may print only the most important timings and add a QR code for the complete minute-to-minute itinerary.

This approach combines room key presentation, wedding branding, and guest communication in one practical printed product.

Why Wedding Planners Should Consider Custom Key Card Jackets

Wedding planners can use customised key card jackets to:

Maintain a consistent visual theme across invitations and welcome materials.
Help guests find essential event information quickly.
Coordinate room key distribution with welcome-pack preparation.
Provide a professional presentation for accommodation arrangements.
Reduce the need for separate small printed information cards.

For destination weddings, the design should be finalised well before the event to allow time for artwork approval, production, shipping, and hotel distribution.

Customized Hotel Key Card Holders for Corporate Events

Corporate conferences, annual meetings, incentive trips, business summits, product launches, and executive retreats often require accommodation arrangements for employees, speakers, clients, and delegates.

A branded hotel key card holder can support a consistent event identity from the moment a participant checks into the hotel.

What Can a Corporate Key Card Holder Include?

Depending on the available space, corporate event holders can display:

Company logo.
Event name and dates.
Conference theme.
Welcome message.
Delegate information, where appropriate.
Conference schedule.
Meeting room locations.
Breakfast timings.
Shuttle departure information.
Event support contact details.
QR code linking to the event agenda.
Sponsor branding, where authorised.

For example, a company hosting a three-day leadership conference can provide each delegate with a hotel key card jacket featuring the company logo and conference title.

The interior can include the first day’s programme and a QR code linking to the complete agenda.

This provides delegates with an organised welcome item that supports the company’s event branding.

Benefits for Event Management Companies

Professional event management companies coordinate several suppliers, including hotels, transport providers, production teams, caterers, and print vendors.

A customised hotel key card jacket helps bring one part of the guest experience into the same branding system as the rest of the event.

Event agencies can use these holders for:

Corporate conferences.
Annual general meetings.
Dealer and distributor meets.
Employee incentive trips.
International business delegations.
Product launches.
Leadership retreats.
Hospitality arrangements for exhibitions.

For large events, the final quantity should account for confirmed delegates, hotel room allocations, and a reasonable reserve for last-minute changes.

Hotel Key Card Holders for Hotels and Resorts

Hotels and resorts can use branded key card holders as part of their everyday guest check-in process.

A consistent design can reinforce brand identity across reception, guest rooms, restaurants, and other guest-facing touchpoints.

Everyday Hotel Applications

A hotel may use a custom key card sleeve to display:

The property logo.
Reception contact information.
Wi-Fi instructions.
Check-out time.
Breakfast timings.
Restaurant details.
QR codes for hotel services.
A welcome message.

A resort may choose a design that reflects its surroundings, architecture, or hospitality theme.

A business hotel may prefer a clean corporate layout, while a boutique property may choose a distinctive design that complements its interior branding.

Branding for Hotel Chains

Hotel groups operating multiple properties may require standardised artwork across different locations.

A coordinated design system can help maintain brand consistency while allowing each property to include its own contact information or guest instructions.

Before production, the buyer should confirm the approved logo files, colours, property-specific details, card dimensions, and printing specifications.

Materials and Printing Options for Custom Hotel Key Card Jackets

The choice of paper, finish, and construction affects the appearance, feel, durability, and cost of a custom hotel key card holder.

The best specification depends on the intended use, brand positioning, print quantity, and design complexity.

1. Coated Art Card

Coated art card is an option for producing printed holders with smooth surfaces and clear graphics.

It can be considered for hotel logos, brand colours, illustrations, and event artwork.

The appropriate thickness should be selected according to the holder design and how frequently it will be handled.

2. Premium and Metallic Paper Stocks

Premium paper stocks can help create a more distinctive presentation for luxury hotels, wedding celebrations, and executive events.

Metallic paper may be suitable for designs that call for a reflective or decorative appearance.

The final result depends on the selected stock, artwork, printing method, and finishing process.

Buyers should request a sample or approved proof when the paper appearance is important to the project.

3. Full-Colour Printing

Full-colour printing is useful when the holder needs to reproduce detailed artwork, photographs, illustrations, gradients, or multiple brand colours.

It can be used to match a wedding theme, corporate identity, or hotel branding guidelines.

The printing method should be chosen according to the artwork, quantity, paper stock, and required turnaround.

4. Matte and Gloss Finishes

Matte and gloss finishes can change the appearance and handling characteristics of a printed holder.

A matte finish offers a more understated appearance, while a gloss finish creates a shinier surface.

Finishing options should be confirmed for the specific paper and construction selected.

5. Custom Die-Cut and Folded Designs

The shape, fold, opening, and pocket design determine how the key card fits inside the holder.

A well-planned design should hold the card securely without making insertion and removal difficult.

Custom dimensions may be possible, but they should be checked against the card and printing specifications before production begins.

How to Choose the Right Custom Hotel Key Card Holder

Before placing a bulk order, consider the following factors.

1. Identify the Primary Purpose

Decide whether the holder is intended for routine hotel check-ins, a luxury wedding, a corporate conference, or a special hospitality event.

A simple sleeve may be sufficient for everyday use, whereas an event with several activities may benefit from a folded jacket with additional information.

2. Confirm the Key Card Dimensions

Provide the actual card dimensions to the printer before finalising the artwork.

Although many hotel access cards follow a standard card format, buyers should verify the dimensions of their specific cards.

The holder should provide enough room for easy insertion and removal without allowing the card to fall out.

3. Decide How Much Information to Include

A compact sleeve has limited printing space.

Prioritise information that guests need immediately, such as the hotel name, essential timings, and contact information.

Use a QR code for longer schedules, maps, menus, or additional guest instructions when appropriate.

4. Select the Paper and Finish

Choose the material according to the event’s presentation requirements and budget.

Everyday hotel operations may call for a practical specification, while a premium wedding or corporate event may justify a more distinctive paper stock or finish.

5. Share Brand Guidelines and Artwork

Provide the correct logo, brand colours, fonts, event title, and other approved artwork.

If you need a design created or adjusted, discuss the artwork requirements with the printing supplier before confirming the order.

6. Approve a Digital Proof

Review the artwork carefully before production.

Check spelling, names, dates, room information, QR codes, logos, event timings, and contact details.

Confirm the card pocket’s position and dimensions as well as the final folded layout.

7. Plan the Quantity and Delivery Schedule

Estimate the required quantity based on the number of occupied rooms, event attendees, and any reserve needed for changes.

For international orders, allow additional time for shipping, customs procedures where applicable, and delivery coordination.

How Much Do Customized Hotel Key Card Holders Cost?

The price of a customised hotel key card holder depends on several production variables.

There is no single price that applies to every design because a basic sleeve and a premium folded jacket with a wedding itinerary require different amounts of material, printing, and finishing.

The main factors influencing the cost include:

Pricing Factor	How It Affects the Cost
Quantity	Larger quantities may reduce the cost per piece, depending on production requirements.
Size	Larger holders require more material.
Design format	A simple sleeve and a multi-panel jacket have different construction requirements.
Paper stock	Premium or metallic stocks may cost more than standard options.
Printing	Artwork complexity and the number of printed sides can affect production costs.
Finishing	Additional finishing processes may increase the price.
Inserts and itinerary	Additional printed information or inserts can affect the overall specification.
Delivery location	Domestic and international shipping costs vary by destination and order size.
Production timeline	Urgent production may require a different quotation, depending on capacity and feasibility.

How to Get an Accurate Quotation

When requesting a price, share the following information:

Required quantity.
Preferred holder style.
Hotel key card dimensions.
Paper or material preference.
Single-sided or double-sided printing requirements.
Logo and artwork files.
Whether a wedding itinerary or corporate programme is required.
Delivery city and country.
Required delivery date.

Providing these details helps the supplier evaluate the project and prepare a quotation based on the actual requirements.

To discuss your specifications, visit the Shivani Enterprises hotel key card jacket product page.

Why Choose Shivani Enterprises for Customized Hotel Key Card Holders?

Shivani Enterprises provides customised printing solutions for businesses, hospitality projects, and events.

Our hotel key card jacket service is designed for buyers who need printed holders tailored to their branding, card format, and event information requirements.

1. Customised Sleeve and Half-Fold Designs

We offer hotel key card holders in sleeve and half-fold styles with a key card slot.

The layout can be planned around your hotel branding or event requirements, subject to the selected specification.

2. Premium Paper Options

Our product offering includes coated art card and metallic paper options.

The appropriate stock can be selected according to the desired appearance, artwork, and budget.

3. Branding for Hotels and Events

We can customise the printed design to suit hotels, resorts, destination weddings, corporate conferences, and other hospitality projects.

This allows buyers to coordinate the holder with their hotel identity or event branding.

4. Wedding Itinerary and Event Programme Printing

One of the most useful applications of our hotel key card jacket is combining the room key with a wedding schedule or corporate event programme.

Where the chosen format permits, the holder can include important event timings, venue details, welcome messages, and other guest information.

For detailed programmes, we can help plan the available space and determine whether a QR code or separate insert would be more suitable.

5. Artwork Review Before Printing

Our product workflow includes creating a hotel key card cover mock-up for customer approval after order confirmation and payment.

The product page advertises customisation within 48 hours. Please confirm the applicable production timeline for your quantity, approved artwork, finishing requirements, and delivery destination before placing an urgent order.

6. Support for Bulk and International Orders

We accept enquiries for customised hotel key card printing projects, including requirements for buyers outside India.

International delivery can be discussed according to the order quantity, destination, production schedule, and shipping arrangements.

7. One Supplier for Related Printed Materials

For larger hospitality and event projects, buyers may also require invitations, brochures, welcome cards, event schedules, signage, and other printed materials.

Discuss your complete requirements with Shivani Enterprises to determine which items can be produced together under a coordinated design.

Request a quotation for your customised hotel key card holder:
Visit the product page

Custom Hotel Key Card Holder Ordering Process

Ordering a custom printed hotel key card jacket is straightforward when the specifications are prepared in advance.

Step 1: Share Your Requirements

Tell us whether the holders are intended for a hotel, resort, destination wedding, corporate conference, or another event.

Specify the quantity, card dimensions, preferred format, and required delivery date.

Step 2: Provide Your Artwork

Share your logo, brand guidelines, wedding monogram, corporate event artwork, or preferred design.

If the holder requires an itinerary, include the final schedule and any additional guest information.

Step 3: Finalise the Layout

Review the holder format, dimensions, card slot, paper stock, printing requirements, and information placement.

Confirm that the chosen format can accommodate all required content.

Step 4: Approve the Mock-Up

Check the digital mock-up carefully.

Verify names, dates, spelling, event timings, contact details, logos, and QR codes before approving production.

Step 5: Production and Finishing

Once the artwork and specifications are approved, the order can proceed according to the confirmed production schedule.

Step 6: Dispatch and Delivery

The finished order is prepared for dispatch according to the agreed delivery arrangements.

For international projects, confirm shipping timelines, destination requirements, and any applicable customs procedures before finalising your event schedule.

Who Should Order Customized Hotel Key Card Holders?

Custom hotel key card holders are suitable for a wide range of buyers.

Hotels and resorts: For branded room key presentation and guest information.

Wedding planners: For combining accommodation key cards with wedding schedules.

Destination wedding organisers: For welcoming guests who are staying at a hotel or resort for multiple days.

Corporate event management companies: For branded accommodation materials at conferences and business events.

Conference organisers: For presenting room keys with delegate information and event programmes.

Travel management companies: For coordinating accommodation materials for group travel and incentive trips.

Luxury hospitality brands: For maintaining a consistent guest-facing identity.

Serviced apartments and guest houses: For presenting access cards with essential property information.

International event agencies: For sourcing customised printed materials for events held in different countries.

The best holder format depends on the access card, the required information, the event style, and the available budget.

Frequently Asked Questions About Customized Hotel Key Card Holders

1. What is a customized hotel key card holder?

A customised hotel key card holder is a printed sleeve, jacket, folder, or envelope designed to hold a hotel room access card while displaying branding and relevant guest information.

2. What is the difference between a hotel key card sleeve and a key card jacket?

A sleeve is generally a compact cover into which the card slides. A jacket often uses a folded or pocket-style design that can provide additional space for branding and guest information. Exact formats vary by supplier.

3. Can I print my hotel logo on a key card holder?

Yes. Custom hotel key card holders can be designed with a hotel logo, brand colours, contact information, and other approved artwork.

4. Can wedding planners print a wedding itinerary inside the key card jacket?

Yes, provided the selected format has sufficient space. A wedding jacket can display the couple’s names, wedding date, ceremony timings, and venue information. A QR code can link guests to a longer minute-to-minute schedule.

5. Can I order customised hotel key card holders for a corporate event?

Yes. They can be customised with the company logo, conference title, event dates, welcome message, delegate information, and relevant schedule details.

6. What materials are available for hotel key card jackets?

Shivani Enterprises lists coated art card and metallic paper options for its hotel key card jacket offering. The final material selection should be confirmed according to the required design and finish.

7. What is the minimum order quantity?

The Shivani Enterprises product page lists a minimum quantity starting from 100 pieces. Confirm the applicable minimum for your selected design and current production requirements before ordering.

8. Can I order a custom hotel key card holder in a specific size?

Customisation should be discussed with the supplier. Share your actual key card dimensions and the required layout so the finished holder can be designed appropriately.

9. Can the holder include Wi-Fi details and hotel information?

Yes, provided there is sufficient space. Common information includes Wi-Fi instructions, breakfast timings, check-out time, contact details, and QR codes linking to hotel services.

10. Can I print a QR code on a hotel key card jacket?

A QR code can be incorporated into the artwork. It should be tested before production to ensure that it scans reliably at the final printed size.

11. Can Shivani Enterprises supply hotel key card holders internationally?

International delivery can be discussed on request. Share your destination country, quantity, required delivery date, and specifications to confirm the available shipping arrangements.

12. How long does custom hotel key card jacket printing take?

The Shivani Enterprises product page advertises customisation within 48 hours. The applicable timeline should be confirmed for your order, as artwork approval, production, finishing, quantity, and shipping can affect the final delivery date.

13. Can I order hotel key card jackets for a destination wedding?

Yes. A customised jacket can be designed to match the wedding theme and include a room key, couple’s monogram, event dates, and selected itinerary details.

14. What information should I provide to get a quotation?

Share the required quantity, holder format, card dimensions, paper preference, printing requirements, artwork, itinerary requirements, delivery location, and deadline.

15. Can I include a complete minute-to-minute wedding programme?

The amount of information that fits depends on the holder’s finished dimensions and layout. For a long programme, a concise printed schedule combined with a QR code or separate insert may be more practical.

Order Customized Hotel Key Card Holders Online from Shivani Enterprises

A customised hotel key card holder combines everyday functionality with professional presentation.

For hotels, it provides a convenient way to present room access cards and communicate essential guest information. For destination weddings, it can bring the room key and wedding itinerary together in one personalised welcome item. For corporate conferences, it can support event branding while helping delegates access important information.

At Shivani Enterprises, we create customised hotel key card jackets and sleeves for hospitality, weddings, corporate events, and other special requirements.

Choose a suitable holder style, share your artwork and card dimensions, and tell us whether you need additional printed information such as a wedding itinerary or corporate event programme.

We can then discuss the appropriate specifications, production timeline, quantity, and delivery arrangements for your project.

Ready to order custom printed hotel key card jackets?

Visit our product page to explore the available option and submit your requirements:

Order Custom Printed Hotel Key Card Jackets Online – Shivani Enterprises

For a quotation, please provide your required quantity, preferred design, delivery destination, and event date.